The women-focused entertainment platform will have access to tentpole events like the Super Bowl...

	View in Browser
Friday, December 20, 2024

Lightricks

Lightricks Survey: How Marketing Execs are Driving AI Adoption.

AI is revolutionizing marketing, with a surprising twist. Lightricks collaborated with the American Marketing Association to survey 1,000+ marketing professionals, revealing that AI implementation is being driven by executives. This report looks into this surprising flip, challenging assumptions about who leads technological change in the modern workplace.

Marketing Dive

NFL teams with Betches Media to grow viewership among women

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including social and digital campaigns.

Hubspot

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Journal of Consumer Research Advance Access

Market Sensemaking for Consumers’ Collective Political Agency

AbstractEmploying the theoretical lens of Weick's work on sensemaking, this paper explains how consumers collectively decipher and address their political interests.

DMN

Web3Bay token presale launches with promise

Web3Bay is taking a community-centered approach to e-commerce while interest builds in Polkadot 2.0 and a potential Litecoin…

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

How to Audit Your Social Media Marketing

Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Marketing Dive

Uber hires Target, Albertsons retail media maven to lead ads business

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.

DMN

HubSpot Expert Discusses Instagrams Updates

Instagram is shifting dramatically, and as a digital marketing strategist, I’ve observed how these changes are reshaping the…

Digiday

Uber’s Ad playbook for 2025: scaling, innovating and staying the course

For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats.

Social Media Today

LinkedIn Tests New, Larger Video Display In-Stream

Video is a growing focus for LinkedIn.

The Muse

What is Business Acumen? Definition, Key Skills, and How to Build It

Discover what business acumen is, plus the essential skills needed to develop this critical ability in order to excel in today’s business world.

Adweek

Nearly Three Years Into War, Ukrainian Agency Opens London Office and Offers Tender

Founded during the pandemic and forged amid an ongoing war with Russia, Ukrainian agency Bickerstaff.734 has been through a lot since its launch in Kyiv four years ago.

Seth Godin Marketing

The first draft of your first non-fiction book

Writing a book is good for you. It clarifies your thinking and it’s generous as well. You might not publish it professionally, but sharing it with people you want to teach and lead is a useful practice. The first draft can be challenging.