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Daily Morning Newsletter

Sat, Dec 21, 2024

Digital platforms are changing how India experiences sports. Fans control what and when they watch.

Why experiential marketing is the key to regulated brands' long-term success

Experiential marketing helps navigate regulations and create lasting consumer relationships.

AI can't do your Christmas shopping just yet - but next year might be different

One thing many experts expect in 2025 is the rise of AI agents: bots that can take actions on your behalf.

Business of Brands

	Pepsi win in 'Mtn Dew Rise' trademark case upheld by US appeals court
	Honda and Nissan merger talks: what's at stake
	Tata Motors reports consolidated net profit at Rs 3,783 crore in Q2
	Mahindra & Toyota set to achieve record sales in Indian car market amidst industry challenges
	Senators urge Biden to grant ByteDance 90-day reprieve
	FDA updates definition of 'healthy' foods
	Tata Consumer Products denies reports on exit of Starbucks from India
More on Business of Brands

Marketing

	Disruptive 10-minute deliveries spread to India's food business
	EMotorad forays into kids' category
	Luxury labels bulk up on lower-priced goods to appeal to middle-class shoppers
More on Marketing

Digital

	Stakeholders ask TRAI for unified satellite & ground-based broadcasting framework
	Bharti Airtel inks content deal with Zee5 for WiFi customers
	Apple complains Meta requests risk privacy in spat over EU efforts to widen access to iPhone tech
	UK regulator criticises Google targeted adverts plans
	Elon Musk 'c**k blocked' uncomfortable Jeff Bezos: What happened inside Mar-a-Lago
	Ireland embraced data centers that AI needs. Now its consuming too much energy
More on Digital

Advertising

	Jasprit Bumrah stars in JK Super Cement's new TVC, reinforces new brand identity
	Cadbury Bournville inspires one to live fully in the moment
	Rannvijay Singha and Vaani Kapoor inspires to engage in self-expression in new ad
More on Advertising

The People Report

	IBDF appoints Jio Star's Kevin Vaz as president
	P&G India appoints Kumar Venkatasubramanian as CEO
More on The People Report

Media

	Sony signs $100 million media rights deal with New Zealand Cricket
	Netflix India readying to get into the Ring with WWE in sports entertainment foray
More on Media

Brand Connect Initiative

Hilton Honors hosts its first-ever celebrity experience in India with Sidharth Malhotra

What's happening at ETBrandEquity

ETBrandEquity Media & Entertainment Awards

The Media & Entertainment Awards will honor excellence in media planning, buying, and innovative campaign strategies that drive audience engagement an...

Nominations till Thu, 26 Dec 2024

Nominate Now

ETBrandEquity Media & Entertainment Summit

Indiaâs Media and Entertainment (M&E) industry, valued at â¹2.32 trillion in 2023, is at a pivotal juncture. Television remains a cornerstone, comm...

Thu, 13 Feb 2025

Taj Santacruz, Mumbai

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