88% of SEOs believe topical authority is very important to their SEO strategy, according to a Surfer SEO study.

One of the most effective ways to strengthen your topical authority is by creating pillar pages.

When you organize your site’s content into clear, interconnected structures, search engines can easily identify your areas of expertise and visitors quickly find what they need.

It’s not just a best practice—it’s a necessity if you want to stay competitive.

​To help you get started, here’s a step-by-step guide to building pillar pages that drive traffic and improve rankings.​

Cheers,

Neil Patel

PS: Need help structuring your content for maximum impact? My team is here to help.​