A top executive said the company, which recently launched a Bloody Mary mix with The Campbell’s Company’s V8, is maintaining its authenticity by being selective about its partnerships.
Using AI to analyze social media, recipes, menus and shopping patterns, Tastewise predicts consumers will be looking for bold flavors like Hawaij and black lime.
The beverage, popular in the 1980s and 1990s, is nearly tripling its caffeine content, ditching sugar and adding functional benefits in demand with today’s consumers.
