As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?
In Mindmasters, Columbia Business School professor Sandra Matz reveals how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. $30.00
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