Marketing agencies are facing many challenges moving into the coming year. But perhaps the biggest...

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Monday, January 20, 2025

DMN

How Marketing Agencies Are Staying Competitive In Today’s Market

Marketing agencies are facing many challenges moving into the coming year. But perhaps the biggest challenge of all…

Chief Marketer

What Happens If Time Runs Out For TikTok?

As the clock winds down on TikTok (or not), don’t push the panic button yet, advises Natalie Andrews, Manager of Social Operations at Adtaxi. How would a TikTok ban impact advertisers?

MarketingProfs

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more. Read the full article at MarketingProfs

DMN

Puma rebrands as PVMA to honor PV Sindhu

PV Sindhu, a two-time Olympic medalist, recently signed a multi-year partnership with PUMA India as a brand ambassador.…

The Muse

Can AI Reduce Burnout or Make It Worse? Understanding the Balance

Explore how AI impacts workplace burnout—both as a cause and a solution. Learn actionable tips to balance its challenges and benefits.

ON-DEMAND TRAINING

American Marketing Association

Social Media for Nonprofits

Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world.

American Marketing Association

Small Business Marketing

Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.

Adweek

Retail Media in 2025: Google’s Big Bets, New Tech and More

Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google.

Search Engine Roundtable

Is Google Blocking SEO Rank Checking Tools As Search Volatility Continues

For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO community still seems super heated.

MarketingProfs

AI Update, January 17, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Chief Marketer

Amazon is selling its retail media ad technology to other merchants

Amazon Ads debuts Amazon Retail Ad Service, which allows other retailers to stand up their own retail media networks. Amazon generated nearly $47 billion in advertising revenue in 2023.

Moz

AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday

In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy.

Seth Godin Marketing

Don’t steal the revelation

Learning is a journey of incompetence. First, we realize that there’s something we don’t know. Then we see that we’re going to be better at it, and we’re not good at it yet. Then we figure it out and we’ve succeeded. Repeat.

Seth Godin Marketing

Memo to the future

The experience of the now is often more vivid than a distant memory. As a result, we can make decisions in the future without enough regard for how we felt the last time we were in a similar situation.

EVENTS & LIVE TRAINING

American Marketing Association

Interpreting and Presenting Your Social Media Analytics

In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.