A Sky Full of Stars! The Coldplay concert in Mumbai was nothing short of spectacular, wasn’t it? And with anticipation soaring for Ahmedabad, another unforgettable experience awaits. But here’s something remarkable: Coldplay agreed to stream the concert live.

In a country as vast and diverse as India, media remains not just relevant but indispensable. It is the backbone of connection, the force enabling brands, governments, and changemakers to reach billions.

Think of what media has made possible:

• Polio eradication? A movement powered by communication.

• Millions of young minds in classrooms? “School Chale Hum” took over the DD Screens

• Cricket becoming a religion? The art of crafting legends.

• Categories were created: Consider Branded Paints - “Har ghar Kuch Kehta Hain” where did you first see the ad?

And all this was achieved by leveraging the immense reach of media blended with creative storytelling.

Yet, some say, “Media is dead.” To them, we borrow Bob Dylan’s timeless words:
“Don’t speak too soon, for the wheel’s still in spin.”

What's Indian Media and Entertainment Ecosystem worth today, how is it innovating, imagining and reimagining? What's its influence in building brands and driving growth? You want answers to all this question to realise, "All things you do isn't Yellow!" Join the Economic Times India Media and Entertainment Summit: