Join us for a Tech Talk Webinar, taking place Wednesday, January 22 at 2pm ET, to learn practical strategies for achieving success with programmatic in-app advertising. |
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JANUARY 21, 2025 |
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President Trump’s inauguration yesterday drew some of the biggest names in tech. Which of the following people was not at the Trump inauguration? |
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A) Jeff Bezos B) Sam Altman C) Mark Zuckerberg D) Satya Nadella |
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TOP STORY |
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Instead of casting a wide net on social platforms and pursuing the creators with the highest follower accounts, marketers are now more focused on resonating with the right audience. |
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“As we're starting to see more AI-driven influencer identification tools emerge, it's actually going to be much easier for marketers to focus on things like engagement rates and creative alignment,” said our analyst Jasmine Enberg in our " Behind the Numbers" podcast. |
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IN THE NEWS |
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“For about 14 hours, TikTok gave people in the US a taste of life without the app, proving just how popular it is among its users,” said our analyst Jasmine Enberg. |
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While the short-lived shutdown was also a PR victory for President Trump, he has yet to offer a “viable, long-term solution” for TikTok, said Enberg, which means his moment of glory may not last. |
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Our view: TikTok probably wouldn’t have restored app use in the US if it wasn’t working toward a sustainable solution for the future. However, some users and creators remain concerned about Trump’s role in the app coming back. |
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ANALYSIS |
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From Temu’s rise to their interest in dupes, Gen Z prioritized affordability and convenience in 2024. Gen Z consumers also showed interest in in-person shopping, but crowded stores may be limiting their trips to brick-and-mortar retail. |
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We explore four data-backed Gen Z behaviors and their implications for 2025. |
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