Jan. 21, 2025
| Today’s news and insights for marketing leaders
The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions.
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Column
The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a sell-off bill for 75 days.
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UPDATED
From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.
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Brands that adopt AI with a well-defined governance plan and clear metrics to measure ROI are best positioned to harness its full potential. Discover how to leverage AI to enhance customer experience in
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Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep spirits alive.
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The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns.
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Tracker
Totino’s announced that the folks behind Netflix’s cult hit “I Think You Should Leave” will reunite for its big game spot.
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Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.
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