Plus: Trump Tariffs Are On The Horizon |
It’s a new time, and CFOs—particularly in North America—are feeling optimistic, according to a new study from Deloitte. In its quarterly CFO Signals Report, published last week, Deloitte found that 72% of CFOs believed at the end of 2024 that the status of the economy would be better in a year—a huge increase over the 19% who felt the same way in Q3. In fact, Deloitte wrote, CFO confidence in Q4 of 2024 was at its highest level in 10 quarters. CFOs were not just confident about the economy as a whole. Respondents predicted that their own revenues would be up 10.8% in the next 12 months, compared to a 2.4% increase in Q3. And more than two-thirds said in the most recent survey that now is a good time to take greater risks, compared to 12% in Q3. Close to half—44%—said they plan to allocate capital to new business investments, and 43% are looking to fund acquisitions. Deloitte noted that this survey was taken days after the presidential election, when it was clear that Donald Trump would retake the White House and that both houses of Congress were likely to be in the control of Republicans. Immediately following the election, the Federal Reserve had also approved the second interest rate cut of 2024. Clearly, there were many new developments that factored into CFOs’ responses. While those developments aren’t entirely new, the full scope of their impact is only now becoming clear. The Fed cut interest rates for a third time last year in December, but the meeting’s minutes made it clear that another one may not come for a while. Trump, known for his opposition to regulations and support for large corporate tax cuts, is now in office. In his first evening as president, he signed a stack of executive orders that could upend the way the U.S. economy as a whole has worked for generations, including possible tariffs on Canada and Mexico that could start in a week and a half, and studies into other potential tariffs on nations throughout the world. The reality of this policy shift has yet to play out—if the new tariffs happen at all—though Deloitte notes that it was in the back of CFOs’ minds when they took the survey. Nearly half—47%—said they planned to explore options to relocate portions of their global supply chains in the next 12 months. Regardless of what happens in policy this year, it’s a fact that more companies are increasing their spending on AI technologies. These kinds of platforms can have huge impacts on CFOs and companies’ financial departments. I talked to Bill Koefoed, CFO of financial software platform OneStream, about what he sees in terms of AI developments in the finance department this year. An excerpt from our conversation is later in this newsletter.
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Until next time. |
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In today’s CFO newsletter: |
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Since his days on the campaign trail, President Trump has promised many new tariffs to fund the U.S. treasury, but the details have been sketchy. Since his election, he’s made tariff threats to other nations on social media, but it’s been unclear what he might follow through on. Now that he’s in office, there’s finally a little clarity. Well, kind of. Among the flurry of executive orders Trump signed Monday evening, there was one to investigate trade deficits with other nations, recommend ways to “remedy” them, and conduct a feasibility study on a new External Revenue Service—a new government department he’s floated to collect revenues from these planned tariffs. That same executive order directs the U.S. Trade Representative to review the U.S.-Mexico-Canada Trade Agreement. So, no tariffs right now? Not so fast. As he spoke to reporters on Monday night, Trump said he is considering imposing a 25% tariff on products from Canada and Mexico starting on February 1. The New York Times reported Trump said those two nations are allowing “mass numbers of people to come in and fentanyl to come in.” These tariffs could be a huge blow to the U.S. economy, as economists say tariffs are often passed along to end consumers in the form of higher prices. They could also be damaging to Mexico and Canada, the U.S.’s top two trading partners, according to a fact sheet from TD Canada, which takes many of Trump’s statements about the U.S.-Canada trading partnership to task. And the tariffs could quickly spark a massive trade war. Canada has been drawing up its own retaliatory tariff plan, Bloomberg reports, as has Mexico, according to the Associated Press. |
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As trading began on Tuesday, the three major indexes rose a bit, but there were no big shifts up or down. Analysts said investors had been holding their breaths for Trump’s tariff announcements, which weren’t a top priority on day one, as some had feared. Markets are ready for volatility as Trump enacts his economic policies, analysts say. Much of what moved markets Tuesday morning had little to do with Trump and more to do with quarterly earnings, like 3M stock spiking more than 4% on a better-than-expected earnings report. One of the biggest losers on the market Tuesday was Tesla. Even though the electric car company’s CEO is closely aligned with Trump, the president’s end to pro-EV policies led its stock to drop more than 3%. December’s inflation—the last report looking at this measure completely falling under former President Joe Biden’s time in office—hit 2.9%. While this was the highest amount of inflation since the summer, it hit consensus economists’ forecasts of 2.9%. Much of the bump in inflation came from higher gas prices, which increased 4.4% from November. Core inflation, excluding food and energy, was up 3.2%, a better reading than the projected 3.3%. Regardless of inflation, people were spending at the end of 2024. The National Retail Federation reported that November and December retail sales were a record $994.1 billion, 4% higher than 2023, writes Forbes senior contributor Pamela Danziger. While this level of spending might be good for business bottom lines, it might not be the best thing for the economy as a whole. In Q3, credit card balances nationwide hit $1.17 trillion—an increase of $24 billion—and 3.5% of all household debt was in some form of delinquency, according to statistics from the Federal Reserve Bank of New York. Consumer confidence also is declining, with the Conference Board seeing a drop of 8.1 points in December. The expectations index—based on consumers’ short-term outlook for income, business and the labor market—fell 12.6 points to 81.1, just above 80, which usually is a benchmark for a coming recession. |
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Last year was not good for small businesses, according to a new report from small business lender Biz2Credit. From financial information of businesses the lender works with, 2024 yielded the lowest average earnings in three years—$83,083, compared to $150,917 in 203 and $87,550 in 2022. Forbes senior contributor Rohit Arora writes that the major reason for the earnings decline is the rising cost of doing business. The study shows average revenues in 2024 were up $232,400, while average expenses increased $300,233. Rent, insurance and equipment costs are all up, as is the cost of labor. And as small businesses sometimes cannot plan for when they need additional funding, higher interest rates may have also dinged their bottom line. |
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| | OneStream CFO Talks About The Finance Department’s AI Transition |
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Contrary to recent hype in other industries, AI has been available for financial purposes for years, like the use of machine learning trained on a company’s figures to make predictions. It’s just now becoming widely used for qualitative purposes, using generative AI to digest and analyze figures, and turning them into reports. Bill Koefoed, CFO of financial software platform OneStream, told me he sees companies using more of both of these solutions in their financial departments, though it takes some time and planning to do it well. This conversation has been edited for length, clarity and continuity. How ready is the data and infrastructure on the financial side of the average company to utilize AI solutions? Koefoed: Clean data is an important part of it. [On] the quantitative side, machine learning has been this thing that’s going to create magic for the last five years, six years, seven years—that has been the case. People have felt [when they don’t have] clean data [that quantitative AI] is not achieving the results that they had expected. OneStream is having the most success with customers in areas where they have clean data. POS systems, as an example, get good, real-time, clean data. There’s been some general momentum across most modern companies to clean up their data. They realize that that’s really important, and there’s been a lot of efforts to do that, some super successfully and some not. On the generative AI side. I’d say we’re in a similar place where machine learning was a few years ago. There’s companies that are investing a lot. We will see overall what the return is for the industry. All the big software companies are certainly enthusiastic about it, but CFOs want to see an ROI. We live in a challenging world and we have lots of opportunities to invest, and I think CFOs want to invest in something that’s going to have a high return. So if you don’t have a product that’s going to have a high return, I think it’s going to be a longer cycle. How is leadership outside of the CFO’s office for this sort of thing? Are CEOs and boards wanting this sort of transition to happen, and are IT departments willing to make it a reality? I think it depends on the company. It depends on the industry that they’re in. It depends on how technologically savvy they are. I think most companies are looking at the opportunities in areas like call centers. I think that road is well-worn, and I don’t think that there’s a lot of ‘you have to believe’ to be successful in that area. There’s areas [in which] there’s a little bit more of [asking], have others been successful at doing this? It depends on what industry you’re in and how competitive the industry is. Most CIOs that I know are certainly leaning in trying to figure out: How can I leverage this within my organization? Everybody’s got to be competitive. And if you can use AI to be more competitive, then as a board, as a CEO, as a CFO, as a CIO, you have to at least evaluate it. Whether you decide it’s right for you or not, I think, is to some degree a financial decision on what the ROI is. I would say there’s a lot of interest, a lot of evaluation. I think if there’s not an ROI, then you may delay or postpone the decision for a while. The finance transformation is long overdue. The last time there’s been a finance transformation super cycle was pre-Y2K, and it was because you had to. When I go talk to my peers, I [say] modernization can’t just be about adding more point solutions to your spider web of applications that you already have. As you think about finance transformation, you have to think about platforms. You have to think about standardizing on platforms, and you have to think about AI as part of that. What advice would you give a CFO who is convinced that they need to go forward with AI implementation to get the ball rolling at their company? Focus on clear goals. If you aren’t clear on what your goals [and] your expectations are, you might not be as likely to have a good outcome. Narrative reporting is a really good area to start with. Small steps, start with clear goals, assess your success, and then move on onto your next goal. Projects that try to boil the ocean are generally hard to realize benefits. So get some good wins, and then just keep rolling. |
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Among the executive orders signed by President Trump on Monday was one ordering federal workers to return to the office five days a week. |
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2.3 million | Number of civilian employees who work for the federal government in all locations | |
| 10% | Amount of those workers who are full-time remote, while 54% work entirely in person, the Office of Personnel Management reported last year, according to NPR | |
| ‘Improvements in recruitment and retention, enhanced employee performance and organizational productivity and considerable cost savings’ | Benefits of telework noted by former OPM Acting Director Rob Shriver in a December report to Congress |
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Empowered employees are usually happier with their jobs, more engaged in their workplace, and perform better. Here are five ways to prioritize employee engagement. AI is transforming businesses. Here are four ways that you can use it to benefit yourself as a leader and help your team fully utilize the platforms you adopt. |
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| Several of the world’s richest people attended Trump’s inauguration. What is the estimated combined wealth of the billionaires who were there? | A. | $997 billion | B. | $1.07 trillion | C. | $1.35 trillion | D. | $1.76 trillion |
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