Meta and YouTube would be the biggest beneficiaries of a TikTok ban. But there is a long list of winners and losers.
TikTok's future is still up in the air. Where will Marketers and users go?
Hello there,
With the threat of a TikTok ban still looming, 117.9 million US users and $15 billion in ad revenue are still up for grabs, potentially benefiting platforms like Meta, YouTube, and Snap.
There’s a long list of winners—and losers. But, one thing is clear: video will dominate social media in 2025. Marketers need to consider how to diversify their ad dollars, rethink their influencer strategies, and adapt to a changing commerce landscape.
With EMARKETER, you gain access to in-depth reports and precise forecasts to navigate these shifts and outpace the competition.
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