Other things to know about
- Attend the Digiday Media Buying Summit, March 12-14, in Nashville to network with media buyers from OMD, Compas and more through 1-on-1 meetings and lively dinners. Secure your passes now — prices rise February 5.
- Ad tech partners are helping marketers achieve relevancy at scale through expanded access to premium inventory and AI integration into full-funnel strategies. Sponsored by Amazon Ads.
- Brands like Toyota and Mango are using AI to create dynamic and relevant ads that drive engagement. Sponsored by Instreamatic.
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Top Stories
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Ivy Liu
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Media buyers say they’re prioritizing brand safety in what’s expected to be a tumultuous news cycle this year.
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howdy!
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Amazon’s DSP aims to lead programmatic spending. Here’s how.
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Advertisement
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Between proxy metrics and skewed usable audience data, advertisers need measurement solutions that provide holistic insights and work for daily needs. A valuable dataset helping to unlock such insights is geography.
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howdy!
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This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.
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In digital media, more concern and money are often given to brand safety when a minor malware outbreak can cost publishers and ad tech companies six figures in lost revenue.
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howdy!
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The retailer hopes to capitalize on the “huge captive audience” of air passengers traveling through U.S. airports each day, notably business travelers.
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Advertisement
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Composable identity adapts to fit within crowded tech environments, supporting everything from CRM integration to cross-channel campaign measurement, without forcing brands to rebuild from scratch.
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howdy!
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GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide roles.
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howdy!
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By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands?
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