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JANUARY 22, 2025 |
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Key stat: There were 414 mergers and acquisitions across a number of sectors, particularly
marketing technology (martech), in 2024, and they increased every quarter, according to this month's "2024 Full Year Market Report" from Luma Partners. |
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Beyond the chart: |
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2024 saw the highest number of martech, digital content, and ad tech deals in at least five years, according to the Luma Partners report. Last year saw a 13% increase from 2023, and the highest since the 410 deals that happened in 2022.
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Use this chart:
Marketing leaders can use this chart to take advantage of the conducive atmosphere toward deal-making. Marketing tech startups' go-to-market teams can use this chart to defend timelines toward seeking acquisitions and as evidence that deal-making is on the rise. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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