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 | |  | ANDISA NTSUBANE Andisa Ntsubane, Vodacom managing executive: brand, marketing and communication gives five strategies that will allow brands to be the winning brands of 2025… read |
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 | ISSUED BY LULA In today’s rapidly evolving economy, businesses have to adapt or risk stagnation and even failure...read |
|  | MELANIE CAMPBELL, ISSUED BY RAPT CREATIVE AGENCY If you thought the past few years were a rollercoaster for the advertising industry, wait until you see what 2025 has in store...read |
|  | RAVI NADASEN As we look to 2025 and beyond, these five trends will significantly influence the education landscape...read |
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| Advertising trends |
 | GILLIAN RIGHTFORD Gillian Rightford, executive director, Association for Communication and Advertising, examines how agencies will look in the future, will add more value and charge appropriately - and have more fun... Read |
 | ISSUED BY DIGICAPE The advertising industry is on the threshold of a watershed moment. Privacy legislation is reshaping ways of advertising, while technology has permanently changed how business is done... Read |
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| Digital trends |
 | ABIGAIL BUCKLEY Abigail Buckley, digital business director at Joe Public, examines the impact on digital marketing regarding AI… Read |
 | VINCENT MAHER Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI... Read |
 | ADELAIDE TSHABALALA If you've ever felt like you’re being bombarded with irrelevant ads, you’re definitely not alone... Read |
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| Marketing trends |
 | CESAR VACCHIANO President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025… Read |
 | GED NOOY Ged Nooy, general manager of Field Force, a division of Provantage, looks at five standout retail trends driving leadership in 2025… Read |
 | PAT MAHLANGU Geo-politics, the ever-changing consumer tastes, and emerging social media and cultural moments will entice companies to pivot how they show up in the market... Read |
 | JACO LINTVELT Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value… Read |
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| Media trends |
 | JACQUES DU PREEZ Provantage CEO Jacques du Preez explains why OOH advertising is poised for growth in SA in 2025... Read |
 | JOE HAMMAN Joe Hamman, founder and director at Novus Group, examines some trends set to reshape media monitoring and further strengthen its role in driving decision-making... Read |
 | LEBO MADIBA Lebo Madiba, Managing Director PR Powerhouse says 2025 isn’t about chasing the next big platform, it is about fundamentals… Read |
 | ALBERT MAKOENG Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption… Read |
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| PR & Communications trends |
 | Mandlakazi Mpahlwa, managing director at Joe Public Engage highlights three factors driving the South African PR profession in 2025... Read |
 | EL BROIDE El Broide, managing director at The Platinum Club explains why data-driven insights and creativity will shape the future of PR… Read |
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| Social Media trends |
 | RIRHANDZU SHINGWENYANA #BizTrends2025: Rirhandzu Shingwenyana’s three key social media drivers that will influence marketing in 2025… Read |
 | PORTIA MVUBU Orange Ink's Portia Mvubu examines the shift in influencer marketing from popularity to genuine influence, referred to as “social opinion leadership" by some brands... Read |
| Agriculture trends |
 | BRENDAN JACOBS Brendan Jacobs, head of agriculture for business and commercial banking South Africa at Standard Bank, explores key trends and innovations shaping the future of agriculture, with a focus on climate resilience and sustainable growth... Read |
 | ALAN BROWDE Alan Browde, CEO of SA Harvest, explores the future of food security in South Africa, focusing on re-localisation, technology, and sustainable practices to tackle climate and socio-economic challenges... Read |
| Automotive trends |
 | FELIPE YAGI Volvo South Africa discusses three trends in the automotive space in 2025... Read |
| Construction & Engineering trends |
 | NOSIYABONGA MONGANE Nosiyabonga Mongane notes the factors that will impact the construction sector/quantity surveying profession in 2025… Read |
| Energy & Mining trends |
 | JON KORNIK Plentify CEO Jon Kornik believes that despite the easing of load shedding, solar geysers will still play a major part in the SA energy mix... Read |
| Entrepreneurship trends |
 | MIGUEL DA SILVA Here are several key trends for 2025 that local SMEs and entrepreneurs must be mindful of... Read |
 | NOBESUTHU NDLOVU, ISSUED BY OLD MUTUAL SMEGO In 2025, the global entrepreneurship landscape is set to evolve rapidly, presenting South African SMEs with unique challenges and opportunities influenced by economic factors and technological innovation... Read |
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| ESG & Sustainability trends |
 | KATE STUBBS South Africa is a country in crisis – on the verge of an environmental disaster, with collapsing infrastructure and growing waste streams... Read |
 | FERYAL DOMINGO NPOs will navigate a shifting landscape in 2025, marked by significant socioeconomic challenges and technological opportunities... Read |
| Finance trends |
 | Mukuru is transforming bulk payments and aid distribution in Malawi and Zimbabwe, enhancing financial inclusion, efficiency, and security for businesses and aid organisations... Read |
 | PRIVESAN NAIDOO South Africa's shift to digital payments and e-commerce, driven by technology and the pandemic, fosters economic inclusion but faces challenges like data costs... Read |
 | ANTON KEET The life-insurance sector showed resilience with double-digit profitability growth, driven by digital innovation, personalisation, and economic recovery, emphasising trust-building in 2025... Read |
 | JEFF RYAN ERP and finance solutions are advancing rapidly with AI, industry-specific tools, cloud integration, IoT, sustainability, and enhanced user experiences... Read |
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| Healthcare trends |
 | JESSICA VOERMAN Healthcare in 2025 will be shaped by technological advancements, rising costs, expanded virtual and mental healthcare access, wearables, and AI-driven innovations... Read |
 | MADELEIN O'CONNELL Preventative healthcare and wellness programmes, focusing on early intervention, personalised plans, digital tools, and mental health, will shape healthcare in 2025... Read |
| HR & Recruitment trends |
 | CAROLINE VAN DER MERWE Automation and AI - particularly generative AI - are likely to be the biggest drivers of change in HR in 2025... Read |
 | YUNEAL PADAYACHY As South Africa exits 2024 and moves steadily into 2025, the landscape of Broad-Based Black Economic Empowerment is poised for significant shifts... Read |
 | CELESTE SIRIN As we step into another year of macro-level change, one thing has become undeniably clear: the organisations that thrive amidst uncertainty are those that prioritise their people... Read |
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