Jan. 22, 2025
| Today’s news and insights for marketing leaders
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NOTE FROM THE EDITOR
As you explore the role that generative AI could play within your organization, be sure to join Marketing Dive on Wednesday, Feb. 26 at 2 p.m. ET for our virtual event, Assessing AI’s Role in Marketing for 2025, to hear from a panel of industry leaders on the considerations surrounding the buzzy tech and its integration across business functions.
During the event, we’ll discuss the latest intersection of marketing and generative AI and feature insights from numerous experts, including brand marketers, agency executives, strategists, analysts and more. The event will be hosted by Marketing Dive and is free to attend.
Those interested in attending can register using this link. As a reminder, the event is completely free to attend. Be sure to share the link with colleagues who may also be interested in attending.
As always, thanks for reading.
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Jessica Deyo
Editor, Marketing Dive
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Q&A
Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around TikTok’s future.
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Earnings
The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments.
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The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster and sticker sheet.
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Can AI turn 5b creators into advertisers for your brand?
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Tracker
Little Caesars announced its return, Michelob Ultra shared a new teaser and Pringles revealed that actors Adam Brody and Nick Offerman will star in its ad.
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Column
The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a sell-off bill for 75 days.
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