After Allen Media Broadcasting said it would hub some local weather forecasts using The Weather...

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Wednesday, January 22, 2025

American Marketing Association

Social Media Management Tools to Consider for 2024

Effective social media management is no longer a luxury; it’s a necessity. As social media platforms evolve, the challenge of managing multiple channels

CollegeRecon

Interested in growing GI Bill revenue in 2025? CollegeRecon has been helping universities in this area for 10+ years!

CollegeRecon owns and operates the largest online platform built exclusively for military-affiliated, college-bound men and women in the country.

Constant Contact

Demystify the modern marketing funnel with best-in-class strategies to turn prospects into customers.

Optimize Your Marketing Funnel with this New Report

Adweek

Local Meteorologists React to Allen Media’s Hub Announcement

After Allen Media Broadcasting said it would hub some local weather forecasts using The Weather Channel in Atlanta, reaction came from those affected and from news outlets looking to understand how the moves would affect local stations Allen...

Content Marketing Institute

Forget Fear, Joyful Marketing Works: Examples From Top Brands

Joy can be a successful element of your marketing strategy. But marketing with joy doesn’t mean promoting unrelenting optimism. Learn how companies — Purina, Dramamine, Nike, and others — approach joy in their content.

ON-DEMAND TRAINING

American Marketing Association

Small Business Marketing

Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.

American Marketing Association

Social Media for Nonprofits

Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world.

Search Engine Roundtable

Bing Adaptive Zoom Setting

Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking on results or links or pagination changes but I don't see any changes. So I am missing something here.

Social Media Today

Timeline of TikTok’s US Ban and What Comes Next

The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a sell-off bill for 75 days.

DMN

Volunteers bring hope to wildfire evacuees

The American Red Cross is witnessing an outpouring of support and humanity as volunteers step up to assist…

Journal of Consumer Research Advance Access

When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences

AbstractWe examine how people (as observers) anticipate levels of happiness from psychological consumption experiences (e.g., learning a new language or visiting a park).

Search Engine Roundtable

Google: Word-Count Itself Makes So Little Sense

Google's John Mueller replied to a bunch of screenshots of SEO tools showing word counts for the same page that tailed the word counts differently. John said, "This is also why word-count itself makes so little sense."

Social Media Examiner

AI Music for Business: How to Get Started

Are you thinking of using AI music in your marketing? Wondering how to create original tracks for your business? In this article, you’ll learn how to create AI-generated music for videos, podcasts, and ad campaigns.

Chief Marketer

The Rise of Women’s Sports Activations

Endorsements of female athletes is an evergreen marketing strategy, but women’s sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences...

EVENTS & LIVE TRAINING

American Marketing Association