Consumer Technology Association SmartBrief
Meta, Oakley ride into the future with endurance athletes | Netflix's subscription prices jump amid subscriber growth | Samsung S95F OLED offers 4K nits peak brightness
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January 22, 2025
Consumer Technology Association SmartBrief
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Meta, Oakley ride into the future with endurance athletes
(SKrow/Getty Images)
Meta reportedly has plans to launch Oakley-branded smart glasses named Supernova 2, inspired by Oakley's Sphaera design, according to Bloomberg. The glasses, aimed at cyclists and outdoor athletes, would feature a camera positioned in the center of the frame.
Full Story: TechCrunch (tiered subscription model) (1/21),  The Verge (1/21) 
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Smart Home
After issuing no subscription price increases last year, Netflix announced price raises for its plans in the US, Argentina, Canada and Portugal. This move follows a record quarterly subscriber increase of 18.9 million and is part of Netflix's strategy to enhance its offerings for advertisers and content, invest in programming and maintain its market leadership. Netflix also boosted its 2025 revenue outlook by 500 million to now be between $43.5 billion and $44.5 billion.
Full Story: Variety (1/21) 
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Wireless
Samsung to debut Galaxy S25, AI advancements
(Bloomberg/Getty Images)
Samsung Electronics is expected to introduce the Galaxy S25 series at its Unpacked event today, including the Galaxy S25, S25 Plus and S25 Ultra, all powered by the Snapdragon 8 Gen 4 processor and featuring Qi2 wireless charging. Samsung also plans to highlight advancements in Galaxy AI -- targeting more natural and intuitive interactions.
Full Story: CNET (1/22) 
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Tech News
BYD surpasses Tesla in annual EV production
(Elke Scholiers/Getty Images)
BYD has surpassed Tesla in electric vehicle production for the first time, manufacturing 1.78 million EVs in 2024 compared with Tesla's 1.77 million. BYD's affordability has driven its success, particularly in emerging markets, where EVs are set to outsell gasoline and diesel vehicles this year.
Full Story: TechRadar (1/20) 
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Retail Trends
Apple remains the most valuable brand globally, with a valuation of $574.5 billion, per Brand Finance's 2025 Global 500 report. Walmart, however, is closing the gap, increasing its brand value by 42% to $137.2 billion. Walmart ranks as the fifth most valuable brand, with the first four being tech companies. The report also highlights significant declines for Tesla and Starbucks.
Full Story: Ad Age (tiered subscription model) (1/21),  Chain Store Age (1/21) 
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Association News
Technology has dramatically changed how we listen to music, podcasts, and other audio entertainment, but it hasn't changed why we listen. That was the focus of a dynamic CES 2025 fireside chat between two influential leaders: Jennifer Witz, CEO of SiriusXM, and Ashley Flowers, host of the hit podcast “Crime Junkie,” and founder of audiochuck, a leading media company.
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Join CTA's Research team on Thursday, Jan. 30, 2025, at 1 p.m. ET for a CTA Virtual Roundtable to discover the key takeaways from CES 2025 that will define the year ahead and explore how these announcements will shape the industry. Register today -- for CTA members only.
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The Five-Year Industry Forecast is CTA’s most comprehensive forecast report, charting US market size and shipment volumes for over 200 products, product features and services. Access the latest report for exclusive insights at a $1,500 savings for CTA members.
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