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FEBRUARY 3, 2025 |
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What percentage of Gen Z vinyl record fans say they purchase records at least once a month? |
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A) 56% B) 66% C) 76% D) 86% |
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TOP STORY |
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In January, the most interesting retailers capitalized on New Year’s trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. |
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Here are the eight most significant retail developments of January 2024, ranked by their potential market impact. |
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IN THE NEWS |
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To appeal to cost-conscious consumers, several grocers are offering steep discounts for the big game. Abercrombie & Fitch and Best Buy are also looking to boost sales with game-day related events and sales. |
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Our view: Even with cautious spending, consumers are willing to splurge on big events like the Super Bowl. Retailers can cash in on that enthusiasm by offering exclusive products or limited-time discounts that tap into the excitement. |
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ANALYSIS |
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In 2025, Instagram’s US ad revenues will increase 15.9% YoY (up $5.10 billion), to $37.13 billion, per our forecast. Along the way, Instagram will surpass Facebook to become the largest social ad business in the US, a development that might have been hard to fathom when Facebook bought Instagram for $1 billion 12 years ago. |
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Over the next two years, as it cruises past $42 billion in US ad revenues, Instagram’s US ad revenue growth will outpace social network ad spend growth overall. This growth will boost not only Instagram’s share of social ad spending (from 35.5% to 37.5% between 2024 and 2026) but also its share of digital ad spending overall. By 2026, Instagram will represent 11.1% of all US digital ad spending. |
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