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This year in preview special edition is made possible by Zeta Global. |
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FEBRUARY 3, 2025 |
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Last night, the Grammy Awards paid tribute to Los Angeles by featuring ads for what? |
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A) Local businesses impacted by wildfires B) The LAFD C) Climate change awareness D) Fire safety practices |
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TOP STORIES |
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In 2024, some of our newsletter team’s predictions included that attention metrics would gain more momentum in measurement, and Gen Alpha would steal some of Gen Z’s appeal among marketers. This year, we’re expecting a surge in AI ethics campaigns, email marketing troubles, rising browser competition, as well as some innovation in the world of gaming. Our analysts have already shared many of their predictions for 2025, but here are a few more from our newsletter team. Keep reading. |
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In 2025, digital advertising will be shaped by connected (CTV) consolidation, stricter data privacy measures, and AI-driven marketing. CTV growth may spark mergers, while privacy regulations push brands to rely on first-party data. AI will continue to enhance campaign performance and creativity, transforming how marketers engage audiences. We asked industry experts to give us their top marketing themes of 2025. Keep reading. | | | |
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IN THE NEWS |
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Fox has sold at least 10 Super Bowl LIX spots for $8 million apiece, Variety reports—a record for inventory. |
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Our view: Live sports offer a rare communal viewing experience, amplifying ad impact and embedding campaigns into cultural conversation. Beyond entertainment, these ads are carefully designed for social media, where teasers and extended versions expand their reach. |
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INDUSTRY VIEWS |
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CMOs are under increasing pressure to drive measurable business growth. Success requires more than marketing expertise—it takes strategic leadership to build AI-powered ecosystems, align data and technology, and improve consumer experiences for better marketing ROI. This article was contributed by Zeta Global. | | |
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