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Amazon—the largest driver of spending in this channel—has recently seen modest retail media revenue growth relative to its past performance. As a result, we have revised our retail media forecast down from where it was in H1 2024. (The insights in this report are based on our H2 2024 forecasting data.) We now expect US retail media ad spending to have a compound annual growth rate (CAGR) of 17.2% from 2024 through 2028, down from the 24.1% we predicted earlier last year. |
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But even with this downward revision, we still expect retail media to remain one of the fastest-growing segments of the media ecosystem. Advertisers will spend more than $62 billion on retail media in 2025, an increase of more than $10 billion YoY. |
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The year started with a flurry of commerce media news, from Meijer Media expanding into off-site channels to Microsoft’s new ad capabilities. |
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Here are three announcements that caught our eye. |
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1. Meijer Media expands off-site inventory |
Meijer Media is launching new tools enabling advertisers to serve ads across Pinterest, online video, and connected TV (CTV). |
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