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FEBRUARY 4, 2025 |
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Key stat: 60% of US B2B marketers plan to boost spending on AI tools and on social media advertising in 2025, per November 2024 data from Madison Logic and The Harris Poll. |
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Beyond the chart: |
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The equal focus on AI and social media suggests marketers are prioritizing both advanced analytics and direct audience connection.
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This year, 14.6% of people in the US will use generative AI at work, up 36.3% YoY, per our June 2024 forecast. |
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Use this chart: Marketing leaders can align their 2025 B2B strategies by integrating AI tools for data-driven decision-making and automation, expanding social ad campaigns to capture attention in crowded feeds, and diversifying content with video and podcasts to boost engagement across platforms. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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