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Lauryn Vaughn is chief commercial officer at resale shopping tool Croissant.
How would you describe your job to someone who doesn’t work in retail? I am responsible for go-to-market strategy and commercialization of Croissant’s business including resale and merchant partnerships.
One thing we can’t guess about your job from your LinkedIn profile? I have worked since I was 14, and my mom even had to write a letter since I was under the legal age to begin working. My first jobs were in a retail store called Bootlegger and serving beef on a bun at the Calgary Stampede, the world’s largest outdoor rodeo which happens in Alberta, Canada.
What’s your favorite project you’ve worked on? Croissant—finding new and innovative ways to engage more consumers in resale and create a win-win for brands and consumers alike is super rewarding.
Which emerging retail trend are you most excited about right now, and why? Resale! I have been in resale and consignment for the last 12 years and watching the industry shift and grow continues to excite me.
Keep reading here.—EC
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