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Pa. spas take safety precautions to serve clients

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ISPA SmartBrief
Pa. spas take safety precautions to serve clients | NOW Massage expands to Va. | R.I. spas stay open, safety measures in place
Created for |  Web Version
September 16, 2020
ISPA SmartBrief
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Spa Spotlight
Best Life Health and Wellness, Balanced Restoration Spa and Intuitive Touch Massage are Erie, Pa., spas that are adhering to safety protocols as they serve customers amid the coronavirus pandemic. "I think it is contextual, but no matter what you want to be in a place that's, you know, using really good distancing, is requiring masks of both the individuals who are providing services and the customers who are in the place," said Dr. Becky Dawson, an epidemiologist.
Full Story: WICU-TV/WSEE-TV (Erie, Pa.) (9/13) 
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The NOW Massage is coming to Virginia, with a planned opening this fall in Ashburn. "We're excited to bring The NOW's unique aesthetic and elevated massage experience to Ashburn's health-minded community," said Don Michael, company president.
Full Story: Loudoun Now (Leesburg, Va.) (9/10) 
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Alayne White Spa, Revival Massage and Bodyworks and Ocean House are among Rhode Island spas that are welcoming guests currently with some safety restrictions. The Bodhi Spa and Anli Spa are also offering services.
Full Story: Rhode Island Monthly/Rhode Island Commerce (9/2020) 
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Retail Rundown
Cowhide print, burgundy and gold tones, and the mismatched look are among popular manicures currently trending on Instagram. Smiley faces and burnt orange are also popular now.
Full Story: Refinery29 (9/10) 
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Hospitality Trends
Pulling together: Hotels help out in hurting times
(maxlkt/Pixabay Images)
The loan of cooking facilities at Baltimore's Hotel Revival to displaced food vendors is one of many examples of the hospitality industry's outreach to local communities in the face of the pandemic. In addition to donations and business partnerships, hotels have worked with neighbors in areas spared by the coronavirus to minimize contamination by visitors.
Full Story: Bloomberg (tiered subscription model) (9/11) 
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Business Best Practices
Opening a body positive and inclusive yoga studio in February 2019, Paris Alexandra and Alicia Ferguson have received strong community support in the belief that "yoga is for everybody," Alexandra says. Transitioning to virtual classes in March, they also host online wellness retreats and are teaching others how to practice self-care during the pandemic.
Full Story: WPIX-TV (New York City) (9/16) 
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Reflecting on the success of the investors on the show "Shark Tank," Marc Emmer, founder of Optimize Inc., explains the value of specialization. He describes the benefits of focusing on a smaller market, offering targeted messaging and staying in a specific niche.
Full Story: Forbes (9/9) 
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Finance and Economics
While loan applications can be denied for many reasons, Ty Kiisel provides a set of questions to help small-business owners pinpoint the true cause. Consider your personal credit score as well as your risk profile and annual revenues to get real clarity on your ability to repay the loan.
Full Story: Nav Small Business Blog (9/10) 
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Water Cooler
A Halloween postcard postmarked Oct. 29, 1920, was recently delivered to Brittany Keech in Belding, Mich., who is using social media to try to find descendants of the family to which it was addressed. The U.S. Postal Service said it's likely this postcard was originally delivered, then put back into the mail by someone who bought the card at a flea market or online.
Full Story: WXMI-TV (Grand Rapids, Mich.) (9/9) 
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You'll want to check out the newest chapter of ISPA's Virtual Chat Series. Heart of the Matter takes a heartfelt look at issues that impact us as spa professionals and as human beings. Tembi Locke (a New York Times best-selling author, actor and advocate) and actress Kathryn Hahn talked with ISPA Board Chairman Patrick Huey about grief, resilience and finding joy.
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New dates, same shine! Find your light at the 2021 ISPA Conference & Expo, to be held May 10-12, 2021. The event -- which was originally scheduled for October 2020 but postponed due to COVID-19 -- will see ISPA return to Phoenix for three days of innovation, education and passion. Early registrants will receive the lowest possible rate to attend. Visit for more information.
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Know that you can start late, look different, be uncertain and still succeed.
Misty Copeland,
ballet dancer
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