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Week in Review: Amazon Prime Day 2020 Kicked Off an Early Holiday Season; What Does the US House Antitrust Report Mean for Facebook's Future?

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eMarketer Daily Newsletter
Amazon Prime Day this year will be unlike any other since its debut five years ago. Against the backdrop of a pandemic and recessionary headwinds, this year’s event promises significant changes that will shake up the entire retail landscape heading into the holidays.
Week in Review: Amazon Prime Day 2020 Kicked Off an Early Holiday Season; What Does the US House Antitrust Report Mean for Facebook's Future?
 

Amazon Prime Day this year will be unlike any other since its debut five years ago. Against the backdrop of a pandemic and recessionary headwinds, this year’s event promises significant changes that will shake up the entire retail landscape heading into the holidays.

Prime Day kicked off this week, nearly three months later than its typical mid-July timing. This will result in a different focus: de-emphasizing products for summer and back-to-school, and making the event an early lead-in to the holiday season. We forecast that it will generate $9.91 billion in worldwide sales for Amazon, up 43.0% from last year’s event.

A major force behind the anticipated success of Prime Day 2020 is this year’s growth in Amazon Prime members. Since Prime membership is required to take advantage of deals, the event—and the free media exposure leading up to it—function as a huge membership drive.

Read the full article.

Redefining Measurement with Unified Analytics

The future of measurement lies in weaving the best of marketing mix modeling and multitouch attribution into a unified analytics solution.

Read this article, contributed and sponsored by Neustar.
US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years
 

The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US retail forecast, the top 10 retailers by ecommerce sales will tighten their grip on the retail market. Read the article.

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Podcast: What Does the US House Antitrust Report Mean for Facebook's Future?
 

Business Insider Intelligence research associate Hirsch Chitkara and eMarketer principal analysts at Insider Intelligence Mark Dolliver and Nicole Perrin discuss the latest intelligence report from the US House of Representatives, what it could mean for advertisers, and what its findings might mean for the future of Facebook. "Behind the Numbers" is made possible by Neustar Fabrick. Listen in.

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vMVPDs Replace Traditional TV for Some Viewers
 

We previously expected there to be 80.5 million US pay TV households this year. We updated our forecast in August, and we now believe that figure will decline by 7.5% to 77.6 million. Our pay TV figures exclude virtual multichannel video programming distributors (vMVPDs), which deliver live TV over the internet.​ Read the article.

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The Ad Platform: How We Built Our Q3 Digital Ad Spending Forecast
 

Based on a bottom-up look at the market, eMarketer has updated our estimates of US digital ad spending this year. eMarketer forecasting analysts Eric Haggstrom and Peter Vahle, along with junior forecasting analyst at Insider Intelligence Nazmul Islam, join eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about the building blocks of the forecast, what we know about performance at major digital ad sellers, and how it all adds up to the whole. Plus, they put our digital forecast in the context of other major media. "Behind the Numbers" is made possible by Neustar Fabrick. Listen in.

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Netflix Is the Runaway Winner of Canada’s Streaming ‘Wars’
 

What has been dubbed the “streaming wars” in many markets—especially in the US—is more like a skirmish in Canada. Despite the influx of US-based services like Disney+ and Apple TV+ in the past year, and the presence of homegrown services like Bell Media’s Crave nationally and Vidéotron’s Club Illico in Quebec, Netflix is still by far the most popular subscription OTT service in Canada. Read the article.

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The Weekly Listen: Digital Events During COVID-19, Fighting Misinformation on Twitter, and Online Shopping Through YouTube
 

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, principal analyst Jillian Ryan, and vice president of content studio at Insider Intelligence Paul Verna discuss the major digital pivot to reimagined events amid COVID-19. Then, the usual suspects talk about Twitter's fight against election misinformation, TikTok's potential rivals, untapped marketing to lower-income customers, ecommerce within YouTube, and how cats aren't as heartless as they seem. "Behind the Numbers" is made possible by Neustar Fabrick. Listen in.

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In Germany, Collapse in Auto and Travel Ad Buying Will Lead to Digital Ad Market Stagnation
 

In a challenging year for advertising worldwide, Germany will experience a slowdown similar to that of every other market we track. Germany’s digital ad spending had grown at double-digit rates for each of the past three years, but pandemic-disrupted 2020 will see that growth slow to just 0.8%. Read the article.

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